Your shop, in the look of your events

A techno night and a Sunday poetry reading shouldn’t look the same. Until now, every Usetix shop came in light or dark with your accent color. With looks, your shop finally looks like your events: choose a theme, a color and two fonts, watch them on your real shop while you choose, and give any event a mood of its own.

Six themes

Light, Dark, Paper in a warm off-white and Midnight in deep blue, plus Accent light and Accent dark, which take their surfaces from your accent color. Pick a hot pink and the whole page carries it. Seat plans, maps and form controls follow along, light or dark.

35 fonts, freely combined

Choose one font for headings and one for body text, in any combination: the wide Unbounded for a club, the poster capitals of Bebas Neue, Playfair Display for the theatre or Caveat for a handwritten touch. Body text offers only the 14 faces that stay readable at paragraph length, so long event descriptions stay easy to read.

Usetix hosts every font itself. Nothing is loaded from Google Fonts, so your buyers’ browsers don’t contact another company just to show your page.

The look studio

Open Settings → Appearance and choose Design the look. Your real shop opens in a frame, with your events, tickets and texts, and a dock of themes, colors and fonts below it. Every choice restyles the page at once. Switch between desktop and phone to check both, or roll the dice with Surprise me for a new theme, color and font pairing until something clicks.

Nothing changes for your buyers until you choose Save. The preview stays quiet: no analytics, no marketing pixels, no checkout.

Every event its own mood

A rave and a reading by the same organizer can each carry their own mood. On an event’s Event page, choose Design the look and set the theme, event color and fonts for that one event: its event page, ticket embed, seat selection and lounges. Whatever stays on Like the shop keeps following your shop.

The event color also appears on the PDF ticket and the Wallet pass, so the night looks the same from the first click to the door. When the event has a flyer, Usetix suggests its dominant color. And when you create a new event, the page already takes on the look while you choose it.

Co-organizers can style the events they run with you. The look of the whole shop stays with you.

Describe a mood

Not sure where to start? Tell the Usetix assistant “Make the shop feel like a late-night techno club” or “Give the poetry reading a calm, bookish look that matches its flyer.” It picks the theme, the color and a pairing of a characterful heading font with a readable body font, and tells you in one sentence why. This also works from ChatGPT or Claude through MCP, and integrations can set looks through the Admin API.

Open Settings → Appearance to start. Read the look guide or see everything your shop can do.