Email Marketing
Write to the people who already bought tickets. Build segments from your ticket data, pick a look, personalize every email and see the revenue each campaign brings.
Turn guests
into regulars.
The right email. To the people who come back.
Reach the right people
Segments update themselves from orders, events, check-ins and campaign activity.
Look like you
Five looks and 17 templates, all built around your accent color.
See what it sells
Opens, clicks, orders and revenue for every campaign you send.
What's included.
Dynamic Segments
Target buyers by event, ticket, venue, artist, spend, postal code, check-in or campaign activity. 22 rules that update themselves with every new order.
Templates & Looks
17 templates for thank-yous, ticket sales, anticipation and discounts, in five looks that carry your accent color.
Personal at Scale
First name, last event, events attended, city and discount code for every recipient, with fallbacks when a value is missing.
Campaigns from One Sentence
The AI assistant picks template, look and segment, writes the copy and hands you a draft. Nothing is sent without your OK.
Revenue per Campaign
Delivery, opens, clicks, orders and revenue for every campaign, with honest attribution and follow-up segments from the results.
Consent & Deliverability
Opt-in log per customer, unsubscribe in every email and automatic bounce handling. You only pay for delivered emails.
Five looks
One brand. Five looks.
Every look is its own art direction, from club flyer to handwritten letter. All of them are built around your accent color.
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Classic
Modern and tidy
-
Night
Like a club flyer
-
Poster
Framed Swiss poster
-
Letter
Paper, book type, a signature
-
Elegant
Magazine with Didot
How a campaign comes together
From the right people to real revenue.
-
01Recipients
Last summer’s guests
- Bought tickets forSummer Open Air 2025
- Postal code starts with20
- Upcoming ticketNone yet
1,284 contacts reachable
Updates itself with every new order.
-
02Subject
What they see first
Lena, the line-up is here
Your early-bird code is inside.
Ideas from the assistant
- Your summer is calling, Lena
- Be first. Again.
-
03Content
Sections, not code
- Title image
- Hey {first name}
- Promo code
- Event
- Signature
Look: Night
-
04Send
Checked before it goes
- Recipients
- 1,284
- Reserved
- €25.68
- Usetix Credit
- Enough
- Scheduled
- Fri, 10:00
05Results
Summer Open Air · Line-up
- Delivered 1,279
- Opened 61%
- Clicked 18%
- Orders 96
Revenue from this campaign
€4,860
Every order counts for one campaign at most. By campaign link, otherwise the last click within five days.
AI assistant
One sentence. A whole campaign.
Tell the assistant who you want to reach and why. It picks the template, look and segment, writes the copy and hands you a draft to review.
Also in ChatGPT and Claude through MCP. Nothing is sent without your confirmation.
Quick actions
- Make it more personal
- Subject ideas
- Find the right recipients
- Sell more tickets
Everything a campaign needs. Built in.
Unsubscribe that works
Every email has a one-click unsubscribe. Your team can record objections by phone or email on the customer page.
Test and schedule
Send test emails, then send now or at a time you choose. After confirmation, recipients and content are locked.
Assistant, MCP and API
Create segments and campaigns in chat, from ChatGPT or Claude, or with your own code through the Admin API.
Made for every inbox
Classic and Letter follow the reader’s dark mode. The other looks keep their colors, so the design stays intact.
Questions about email marketing
What does email marketing cost in Usetix?
2 cents per delivered email, paid from your Usetix Credit. There is no monthly fee and no subscriber tier. Credit is reserved when you confirm a campaign and charged only for emails that are delivered.
Who can I send marketing emails to?
To customers who agreed to marketing emails at checkout, in their shop account or on a guest list, and confirmed it through the link in a confirmation email (double opt-in). Usetix stores the wording they agreed to. Unsubscribes apply immediately.
Do I need to export my contacts to another email tool?
No. Segments work directly on your Usetix data, such as orders, events, tickets, check-ins, venues, artists, promo codes, vouchers, checkout answers and past campaigns. They update themselves, so new buyers join a segment automatically.
How do I know which campaign sold tickets?
Every campaign shows delivery, opens, clicks, orders and revenue. An order counts for a campaign through its campaign link, otherwise for the last clicked campaign within five days. Each order counts only once.